![]() ![]() Many car enthusiasts grew up reading magazines like Import Tuner, watching bootleg versions of (Japan’s) Best Motoring, and telecasts of the Japan Grand Touring Car Championship (JGTC) and Malaysian Rally Championship (MRC).īesides the entertainment factor, watching and reading about JDM cars inspired a deep-rooted sense of aspiration and passion for their 'street cred' and how these cars perform. Many millennials will remember packed bookstands with automotive magazines from all over the world. This doesn’t only apply to JDM cars, even toys (i.e.: Hot Wheels, Gundam), it’s also the reason a certain Nokia 3310 handphone was reimagined. Unlike the ‘YOLO’ Gen Zs that prioritise lifestyle and digitally captured moments, millennials are obsessed with nostalgia and will pay good money to relive their childhood. Games like NFS Underground allowed you to customise your favourite JDM cars. Growing up in the age of the satellite TV, PlayStation and early internet, this generation now has the means to live the dream and drive the cars they glorified in movies, gaming consoles, websites and magazines. There’s a multitude of reasons why the '90s and 2000s JDM cars have shot up, but to understand why – you first have to follow the money. A new demographic of car nuts now have money ![]() (function() ) īut, why has this happened, and has it got something to do with humble models such as the Proton Satria going up in price too? Let’s break it down. ![]()
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